In case you didn’t know, tomorrow April 7, 2008 is a solemn and joyous anniversary in the annals of beer history. It’s the 75th Anniversary of the repeal of Prohibition for beer in the United States.

During the summer of 1932, Franklin D. Roosevelt campaigned on the platform that he would repeal Prohibition (he called it the “stupendous blunder”), put American workers back on the job and help end the Depression.
So, of course it’s no surprise that he won the election by a landslide.

True to his word, with one stroke of the pen 20 days after taking office, he signed the Cullen-Harrison Act, making 3.2% beer once again legal in the U.S. This meant that Lager Beer which was predominantly
3.2% alcohol by weight would precede heavier beer styles and hard liquor by almost 8 full months.

So, at 12:01 a.m. on April 7, 1933, beer was back. 25,000 people celebrated here at our St. Louis Brewery that night and the rest of the country listened to a special live broadcast from August “Gussie” Busch, Jr. that was carried on radio stations coast to coast. Happy days were here again!

So tomorrow on the 75th Anniversary of the Repeal of Prohibition, raise a glass to the wisdom
and fortitude of great men like Gussie Busch and Franklin Delano Roosevelt with a Budweiser, the Great American Lager.

Cheers!